MBW’s Stat Of The Week is a sequence through which we spotlight a single information level that deserves the eye of the worldwide music trade. Stat Of the Week is supported by Cinq Music Group, a technology-driven document label, distribution, and rights administration firm.
There may be an ocean of music on MBW dug round on Spotify’s newly-updated Loud & Clear website to establish how most of the 8 million artists on SPOT had launched fewer than 10 tracks of their lifetime on the platform.
The reply? Over two-thirds, or 67%.
This bought us considering: if Spotify is awash with artists who’ve occasionally launched music… then what number of artists on Spotify have launched music that’s being occasionally listened to?
Again we went, notepad in hand, to Spotify’s Loud & Clear website.
Spotify created Loud & Clear to supply clear numbers to artists concerning their very own careers. It incorporates a very useful ‘recognition calculator’.
This nifty widget (see under) reveals one thing very helpful: what number of tracks and/or artists on Spotify have surpassed sure ranges of lifetime streams and/or month-to-month listeners.
Into this ‘recognition calculator’, we plonked a easy inquiry: the variety of artists on Spotify with greater than X month-to-month listeners, the place X month-to-month listeners is the minimal quantity the Loud & Clear website would allow.
That minimal quantity was 35 (the ‘recognition calculator’ gained’t settle for something smaller). So we ran that – in addition to 50, 100, and 1,000.
The outcomes have been… actually one thing.
As you may see under, simply 1.73 million artists on Spotify at present have greater than 50 month-to-month listeners.
As beforehand famous (once more, due to the up to date Loud & Clear website), there are round 8 million artists with music on Spotify in whole as we speak.
So it’s a easy mathematical maneuver to conclude that simply 21.6% of artists on Spotify as we speak – round 1.7 million of them – have a month-to-month viewers on the platform better than 50 folks.
Or, yup, to place it one other method: Almost 80% (78.4%) of artists on Spotify as we speak – round 6.3 million of them – have a month-to-month viewers on the platform smaller than 50 folks.
That’s plenty of hobbyists.
It is a slightly enlightening set of statistics, for a few causes.
For one factor, it brings but extra perspective to the talk across the streaming financial system – particularly the teeny proportion (0.2%) of the 8 million artists on Spotify who’re producing $50k-plus a 12 months from the platform.
As well as, it makes you surprise how a lot cash loss-making Spotify have to be burning every year merely to host oodles of music/artists {that a} handful of individuals – at greatest – are literally listening to.
(A clue: In Spotify’s 2021 annual report, it famous that it noticed “an [annual] improve in data expertise prices of EUR €33 million because of improve[s] in our utilization of cloud computing companies and extra software program license charges”.)
Sadly, Spotify’s Loud & Clear gained’t allow us to dig any deeper on the month-to-month listeners query, to find, for instance, what number of artists on SPOT have flat-out-zero listeners every month.
Nonetheless, one factor the positioning does enable us to do is to run related numbers to the above, however when it comes to music tracks on Spotify, and what number of lifetime streams they’ve gathered.
Earlier than we get into these numbers, it’s price figuring out this: In line with Spotify’s annual report for 2021, there have been “over 82 million” tracks in SPOT’s catalog on the shut of final 12 months.
The identical annual report notes, nevertheless, that this quantity included “greater than 3.6 million podcast titles”.
From that, we will estimate that – on the shut of 2021, not less than – there have been roughly 78.4 million music tracks on Spotify.
Now let’s take a look at the play-count numbers.
The bottom determine Loud & Clear will enable us to punch into this a part of its ‘recognition calculator’ is 101 – i.e. we will uncover what number of music tracks throughout the approximate 78.4 million out there on Spotify have greater than 101 performs.
This quantity comes out at 60.86 million.
(Be aware: In terms of play-counts, Loud & Clear’s figures are primarily based on end-of-2021 information, and solely relate to music content material.)
Which means that practically 1 / 4 of tracks on Spotify as we speak – roughly 22.4%, or 17.5 million of them – have been performed fewer than 101 occasions since Spotify launched in 2008.
Issues get actually fascinating, although, once we transfer up our play-count threshold quantity (see above).
For instance: In line with Loud & Clear, some 38.69 million tracks on Spotify have been performed greater than 500 occasions to this point.
Which means that greater than half (51%) of the 78.4 million music tracks on Spotify have been performed fewer than 500 occasions.
And what of tracks which have been performed fewer than 1,000 occasions to this point? What proportion of Spotify’s music catalog do these tracks comprise?
Some 60.8%.
Final one: At least 79.1% of music tracks on Spotify – practically 4 in each 5 – have been performed fewer than 5,000 occasions.
Oscar Wilde is famously credited with having written: “Reputation is the one insult I’ve by no means suffered.”
Spotify’s information suggests that almost all of artists who’ve ever uploaded tracks to its platform – the overwhelming majority, in truth – stay equally fortuitous.
Cinq Music Group’s repertoire has gained Grammy awards, dozens of Gold and Platinum RIAA certifications, and quite a few No.1 chart positions on a wide range of Billboard charts. Its repertoire consists of heavyweights reminiscent of Unhealthy Bunny, Janet Jackson, Daddy Yankee, T.I., Sean Kingston, Anuel, and a whole lot extra.Music Enterprise Worldwide