Streaming and discovery platform Audiomack has inked a licensing settlement with Common Music Group (UMG).
The deal makes UMG content material out there to Audiomack subscribers in nations throughout the African continent, the UK and Canada.
The settlement between the 2 corporations expands on a earlier licensing settlement between Audiomack and UMG for the US.
With this new expansive settlement, a curated choice of UMG content material is on the market now for Audiomack customers in 16 African nations.
These nations are Algeria, Benin, Cameroon, Congo, Egypt, Ghana, Ivory Coast, Kenya, Mali, Morocco, Nigeria, Senegal, South Africa, Tanzania, Zambia and Zimbabwe), alongside the UK and Canada.
UMG says it would additionally present Audiomack a full catalog providing for its premium subscribers in Africa.
In partnering with Audiomack to make its content material out there throughout Africa, UMG joins the likes of Distrokid, who struck a take care of Audiomack in 2021, and Warner Music Group, who in the identical 12 months signed a licensing take care of Audiomack for key African territories together with Ghana, Kenya, Nigeria, South Africa and Tanzania.
WMG first entered right into a partnership with Audiomack in August 2019, marking the platform’s first licensing take care of a serious label.
“Tens of millions of listeners throughout Africa, the UK, and Canada use Audiomack each day.”
Dave Macli, Audiomack
Dave Macli, Audiomack co-founder and CEO, mentioned: “Tens of millions of listeners throughout Africa, the UK, and Canada use Audiomack each day.
“Our expanded partnership with UMG helps artists in these areas higher join with their native followers and helps artists across the globe faucet into a brand new viewers of discovery-focused music followers.”
“We’re excited for extra followers throughout Africa and past to have larger entry to a few of Africa’s most fun musical expertise.”
Sipho Dlamini, Common Music South Africa & Sub-Saharan Africa
Sipho Dlamini, CEO, Common Music South Africa & Sub-Saharan Africa, added: “We’re excited for extra followers throughout Africa and past to have larger entry to a few of Africa’s most fun musical expertise, in addition to UMG’s unrivalled catalog of worldwide superstars and releases.
“We welcome Audiomack as a companion and sit up for working with them to assist strengthen your complete streaming ecosystem in Africa.”
“We’re excited for the long run growth of streaming throughout the continent.”
Frank Kacou, Common Music Africa
Frank Kacou, Managing Director, Common Music Africa, mentioned: “Working with Audiomack will allow our artists from throughout the continent to succeed in wider throughout each French-speaking Africa and past, in addition to to construct their audiences throughout Canada, the UK and US.
“We’re excited for the long run growth of streaming throughout the continent and to discovering nice new methods to collaborate along with the group at Audiomack.”
In June, UMG launched Virgin Music Label & Artist Companies in Africa.
UMG mentioned on the time that the division will give attention to supporting the following wave of impartial artists, labels, influencers, and entrepreneurs from the area.
Common launched Virgin Music Label & Artist Companies in February 2021 as a worldwide division serving impartial artists and labels that UMG mentioned is “impressed and influenced by the spirit and ethos of the long-lasting Virgin Data label”.Music Enterprise Worldwide