Claudia Valencia has additionally been named Tour Director at Dwell Nation, based mostly out of Guadalajara, Mexico, and Maritsa Restrepo takes on the position of Ticketing Coordinator, based mostly out of Los Angeles. Each will probably be devoted to offering experience to the corporate’s Latin division.
Taco will probably be answerable for rising the corporate’s Latin music presence in Toronto and into new markets all through Canada.
He’ll work intently with Riley O’Connor, Chairman of Dwell Nation Canada, and can act because the liaison between Hans Schafer, Dwell Nation’s SVP of World Touring, and the corporate’s Latin reserving group globally.
Taco will assist develop Latin touring exhibits for Canadian venues of all sizes, and can develop into the nation’s festivals and outside properties.
Taco has beforehand been an impartial promoter and has partnered with Dwell Nation and different promoters in numerous capacities over the previous 15 years in Ontario, Canada.
He’s promoted and marketed artists reminiscent of Wisin Y Yandel, Ozuna, Maluma, J Balvin, Farruko, Arcangel, Jerry Rivera, Rosalia, J Quiles, Juanes, Grupo Area of interest and DeLaGhetto.
As Tour Director, Claudia Valencia will probably be constructing and executing enterprise methods for Latin excursions run by Dwell Nation, together with artists reminiscent of Pepe Aguilar, Sebastián Yatra, Wisin Y Yandel, and Los Ángeles Azules.
Valencia started her profession by working with Latin artist, Maná, for over a decade.
Following that, Valencia labored as a Tour Rep for Dwell Nation Touring, the place she labored with artists reminiscent of Romeo Santos, Aventura, J Balvin, Marco Antonio Solis, and Luis Miguel, earlier than working as an Unbiased Expertise Supervisor at Vibras Lab.
Maritsa Restrepo has expertise working in numerous field places of work, reminiscent of at The Traditional Heart in Athens, GA.
In Restrepo’s new position as Ticketing Coordinator, she’s going to help with tour set-ups, facilitate promotions, and assist in communication between artist groups and venues.
“Canada is a powerful Latin music market.”
Hans Schafer, Dwell Nation
Hans Schafer, SVP of World Touring for Dwell Nation, stated: “We now have steadily grown our Latin division at Dwell Nation with consultants who perceive the music and symbolize Latin followers, permitting us to higher service our artists.
“Canada is a powerful Latin music market, and our new key touring hires will assist set the technique to proceed constructing on our enlargement to succeed in new audiences all through North America.”
Dwell Nation’s Latin division was launched in 2017, and since then has expanded its presence in Latin music via various hires and key offers.
In June, Daryivett Romo joined the corporate as Director of Latin Tour Advertising and marketing, Katrina Rodriguez was named Supervisor of Latin Tour Advertising and marketing, Stephanie Rodriguez was appointed Latin Tour Advertising and marketing Coordinator, and Nadia Hernandez joined Dwell Nation because the Concert events’ division Director of Latin Communications.
In 2021, Dwell Nation additionally acquired a majority stake in Mexico-based live performance promoter OCESA Entretenimiento, a deal price virtually $450 million.Music Enterprise Worldwide