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GoGo Morrow Releases Her Debut Single ‘In The Approach’

Posted on May 14, 2022 By Softmation No Comments on GoGo Morrow Releases Her Debut Single ‘In The Approach’


Y’all keep in mind Brownstone? The extremely proficient lady group from the ’90’s?

GoGo Morrow

Supply: Courtesy / Khalabo/ Interscope Information

We’re further excited as a result of considered one of their classics, “If You Love Me” simply received flipped into a part of the brand new debut single for this lovely blue-haired Philly-born chanteuse named GoGo Morrow. The trade buzz behind GoGo has been tremendous robust and after honing her chops touring as a backup singer for artists like Girl Gaga, Wiz Khalifa and Kanye West’s Sunday Service Choir GoGo is lastly releasing her first single by way of Concord “H-Cash” Samuels’ B.O.E. label and Common Music Canada in partnership with Kenya Barris’ label enterprise, Khalabo Music/Interscope Information.

GoGo Morrow

Supply: Courtesy / Interscope Information

A simple mix of GoGo’s sensually clean vocals, confessional lyrics, and the luxurious vibe of Concord “H-Cash” Samuels’ manufacturing, “In The Approach” brings an intimate and nostalgic RnB really feel.

Right here’s a pattern of the lyrics:

“I might be getting handled proper now, being with who I wanted proper now, proud of any individual else. However you in the best way of my subsequent one, and my subsequent one is likely to be my final one.”

“I’m so excited to introduce my debut single to the world,” GoGo Morrow mentioned. “Penning this track helped me heal and I hope it does the identical for anybody going by means of an identical state of affairs.”

Haven’t all of us been there? Caught on silly after we are completely conscious we deserve higher. It feels good to listen to it coming from GoGo’s voice although.

Accompanying visuals for “In The Approach,” directed by the late Sebastian Sdaigui, are out now – watch under:

What did you consider the track and video?

GoGo Morrow

Supply: Jerritt Clark / Jerritt Clark

GoGo received her begin by way of YouTube, the place she was found by her first supervisor, which led to her being booked for her first hometown present, then phases just like the Made in America Competition, The Roots Picnic and as a headliner on the Crimson Bull Sound Choose live performance. She toured as a supporting act for Danity Kane and Marsha Ambrosius and took half within the Monster Ball Live performance Particular with Girl Gaga on HBO along with making an look on the James Corden present with Kanye West’s Sunday Service Choir.

After honing her craft and constructing a following in Philly, GoGo’s subsequent transfer was Los Angeles the place she related with B.O.E. Information CEO, founder and mega-producer, Concord “H-Cash” Samuels (Ariana Grande, Jennifer Lopez, Mary J. Blige, Usher, Maroon 5, Ella Mai) and the 2 started to work collectively. GoGo ultimately caught the eye of multi-media mogul Kenya Barris (creator of “Grown-ish”, “Black-ish”, #BlackAF) who then partnered with Samuels and his label B.O.E and signed her to his three way partnership music label with Interscope Information, Khalabo Music.

Pay attention, she’s undoubtedly already been surrounded by a few of the most proficient and highly effective folks in leisure. She will be able to sing and she or he’s received one thing to say – We will’t wait to listen to extra!





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