The 55-year-old music commerce expo’s then-owner, Reed Midem, confirmed in December that it will now not be working the occasion, which had traditionally been held on the Palais des Festivals et des Congrès in Cannes, France.
However now, a brand new twist within the story: MBW has confirmed that Midem will be again in Q1 2023… with a model new proprietor.
MBW understands that, after a yr of negotiation, RX France – the proprietor of subsidiary Reed Midem – not too long ago offered the Midem model to the Metropolis of Cannes Municipality.
Confirming the return of the occasion, the Metropolis of Cannes introduced (translated) that it’s taking on the Midem model – beneath the management of Cannes Mayor David Lisnard – to provide it “a second breath”.
In an announcement, the org added that Midem is now “reborn to adapt to modifications within the recording business”.
Metropolis of Cannes says that it has consulted with “a number of professionals” representing the French and international musical companies, together with the majors, impartial labels, organizers of stay reveals, streaming platforms, skilled authors’ associations and extra.
It says it has performed so “to be able to supply a qualitative program [for Midem] that’s as shut as doable to the realities and developments within the [music] sector”.
The municipality claims additional that the brand new Midem “will give delight of place to technological improvements” and can “try to strengthen the cultural dimension” of the occasion – through the group of music live shows at future Midems for Cannes residents and guests.
Midem’s attendance determine in 2019 was up on 2018 (4,800) and 2017 (4,400), however considerably down on earlier years. A delegation of 10,000 guests attended in 2001, for instance.
In response to the Metropolis of Cannes, the occasion had been “impacted by digital-related modifications”, because the starting of the 2010s, “marked by the rise of on-line platforms [and] streaming”.
The town’s municipality provides that “the well being disaster, in addition to the reorganization of the exercise of the RX firm led [the firm] to surrender the group of Midem”.
The Metropolis of Cannes says that its purpose for Midem is for it to grow to be the “unmissable international assembly place” for the music enterprise, which it guarantees “will likely be accessible to as many individuals as doable because of inexpensive accreditation costs”.
Midem went completely digital as a result of COVID-19 restrictions in 2020 and 2021.
“With the intention to rediscover this emblematic occasion on the Cannes calendar, the Metropolis of Cannes is taking on the Midem in order that it as soon as once more turns into the important assembly place for music professionals from all around the world.”
David Lisnard, Mayor of Cannes
Confirming the occasion’s rebirth, David Lisnard, Mayor of Cannes, stated (translated): “Organized since 1967 in Cannes, the Worldwide Marketplace for Data and Music Publishing [MIDEM] was the most important annual international occasion dedicated to the music scene.
“With the intention to rediscover this emblematic occasion on the Cannes calendar, the Metropolis of Cannes is taking on the Midem in order that it as soon as once more turns into the important assembly place for music professionals from all around the world.
“Sustaining this present in Cannes represents an financial problem for native employment and attractiveness for the vacation spot.”
MBW broke the information in December that Midem’s then proprietor Reed Midem had determined to scrap the occasion.
In an electronic mail despatched to former delegates the next day (December 14), and signed off by Midem Director Alexandre Deniot, Midem’s earlier organizers famous that “as a result of lasting pandemic and following a evaluate of its exercise, RX France has determined to now not manage the Midem occasions”.
Deniot added: “It’s with remorse due to this fact that we’re cancelling the Midem 2022 version, scheduled in Cannes from June 7 to 10 2022.”Music Enterprise Worldwide