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Mushroom Group and AEG Presents unveil new management construction for Frontier Touring

Posted on March 22, 2022March 22, 2022 By Softmation No Comments on Mushroom Group and AEG Presents unveil new management construction for Frontier Touring


Australia and New Zealand-based live performance promoter, Frontier Touring, has unveiled a brand new management construction for the corporate.

Frontier says that the brand new construction has been created to “make sure the legacy, mission, and tradition of Frontier is preserved and nurtured” following the passing of its founder Michael Gudinski in March 2021.

Established in 1979 by Michael Gudinski, and a part of the Mushroom Group, Frontier Touring is among the most distinguished touring corporations within the Southern Hemisphere.

In 2019, Frontier entered right into a strategic three way partnership with AEG Presents.

Frontier’s Govt crew will probably be comprised of 4 members of the present management crew, all of whom are elevated to new roles throughout the firm: Dion Brant as CEO, COO Susan Heymann, CMCO Reegan Stark, and CCO Andrew Spencer.

The Govt crew will report back to the Frontier Touring Board, comprised of Jay Marciano (Chairman and CEO, AEG Presents and COO, Workplace of the Chairman, AEG), Matt Gudinski (Chairman and CEO, Mushroom Group), Adam Wilkes (President and CEO, AEG Presents Asia Pacific) and Dion Brant (CEO, Frontier Touring). Adam Wilkes will assume the function of Frontier Touring Chairman.

As well as, Adam Wilkes strikes to the function of Chairman of the Frontier Board together with his function as President and CEO, AEG Presents Asia Pacific, a place he has held since 2016.

Wilkes brings over twenty years of expertise within the Asian Pacific market to his new duties throughout the Frontier Touring Management crew.

He oversees AEG’s live performance touring, sports activities and venue improvement enterprise – spanning 15 nations all through Asia and the Pacific Rim – and performed a key function in forming the three way partnership between AEG Presents and Frontier Touring.

Elsewhere, Dion Brant will transfer to the function of Frontier Touring’s CEO. Brant joined Frontier Touring and Mushroom Group in 2013 as COO, working carefully with each Michael and Matt Gudinski.

He was instrumental in negotiating strategic partnerships with AEG Presents and Chugg Leisure and helped steer the enterprise via COVID to its present return to touring.

Susan Heymann strikes from her function as Managing Director of Chugg Leisure to COO of Frontier, overseeing artist relations, artistic and content material improvement for the enterprise.

With virtually 20 years within the touring enterprise, Heymann will proceed to behave as a promoter and oversee Chugg Leisure excursions, and her new function will see her work carefully with Frontier’s different three way partnership companions and in-house crew of promoters – Michael Chugg, Gerard Schlaghecke, and Sahara Herald – to broaden Frontier’s stay enterprise.

With 19 years at Frontier Touring and the Mushroom Group, Reegan Stark joins the Frontier Govt crew as CMCO, answerable for all features of Frontier’s model, advertising, communications, digital and sponsorship.

After becoming a member of Chugg Leisure in 2017, Andrew Spencer will spherical out the Frontier Govt crew as CCO, answerable for Enterprise Affairs, Technique and Enterprise Growth. In a twin function Spencer may even work with the AEG Presents Asia’s govt crew.

The 4 will be part of a wider Frontier Management crew, comprised of Matt Gudinski (Chairman and CEO, Mushroom Group), Michael Chugg (Govt Chairman, Chugg Leisure), Gerard Schlaghecke (Senior Promoter, Frontier Touring), Adams Wilkes (Chairman, Frontier Touring; President and CEO, AEG Presents Asia Pacific), and Marshall Nu (COO, AEG Asia).


Frontier says that the subsequent 12 months are shaping as much as be the largest ever for its 50-plus employees throughout Australia and New Zealand.

Along with Sheeran and Foo Fighters, 2022/23 will see dates with Billie Eilish, Nick Cave and Warren Ellis, Justin Bieber, Midnight Oil, Paul Kelly, Tame Impala, Wallows, Courtney Barnett, Leon Bridges, Tyler, The Creator, The Killers, Robbie Williams, Lorde and lots of extra.

“I couldn’t be happier asserting our new Frontier Govt crew. Mushroom Group is constructed on our nice individuals, which is one thing we’ve at all times valued firstly.”

Matt Gudinski 

Matt Gudinski mentioned: “I couldn’t be happier asserting our new Frontier Govt crew. Mushroom Group is constructed on our nice individuals, which is one thing we’ve at all times valued firstly.

“I’m thrilled that transferring ahead Frontier will probably be led by 4 extremely devoted, skilled, and powerful leaders in Dion, Reegan, Susan, and Spence, working carefully with myself, Adam, and the AEG Presents crew.

“Frontier was based on robust relationships, an artist-first strategy and a endless ardour for music and I do know Dad’s legacy and the way forward for Frontier is in secure arms. There are thrilling occasions forward for the corporate.”

“Michael Gudinski was a person of countless ardour, vitality, and creativity, with an innate sense for the enterprise, and it was clear nobody individual may change him.”

Jay Marciano

Marciano added: “Michael Gudinski was a person of countless ardour, vitality, and creativity, with an innate sense for the enterprise, and it was clear nobody individual may change him.

“All of us who labored collectively on this new construction have been certain by the identical sense of obligation: we’re dedicated to correctly and completely stewarding Michael’s imaginative and prescient for the way forward for Frontier.”

“Frontier Touring has an unbelievable crew of a number of the most proficient people in our enterprise.”

Adam Wilkes 

Adam Wilkes mentioned: “Frontier Touring has an unbelievable crew of a number of the most proficient people in our enterprise. I do know all of us would have most well-liked to not should make this announcement given the circumstances surrounding it, however everybody who knew and beloved Michael additionally is aware of what his firm and its continued success meant to him and we’re proud to be working with Matt, Dion and the broader crew to ship Michael’s imaginative and prescient for the long run.

“Our mission is to keep up Frontier’s dominance because the market chief, and we’re waiting for a brilliant horizon for the stay occasion enterprise.

“As well as, AEG Presents’ expanded partnership with Frontier mixed with its presence all through APAC gives us the chance to extra carefully align our companies throughout Australia, New Zealand and Asia.”

“For Frontier going ahead it’s not about one particular person or chief, it’s about our complete crew all working laborious to construct on Frontier’s repute as one of the revered live performance promoters on this planet.”

Dion Brant

Brant added: “You possibly can’t change a as soon as in a lifetime icon like Michael Gudinski, however you’ll be able to perceive and be true to the values that made him one of the best.

“For Frontier going ahead it’s not about one particular person or chief, it’s about our complete crew all working laborious to construct on Frontier’s repute as one of the revered live performance promoters on this planet.

“I’m excited to steer the enterprise out of COVID and guarantee we proceed to offer the wonderful service and care to artists and followers that made Michael so extremely revered and Frontier the enterprise we’re at the moment.”

 “It’s been three years since Chugg Leisure joined forces with Frontier and a lot has modified in that point, we’ve confronted challenges and losses we by no means deliberate for, nor may ever have imagined.”

Susan Heymann

Susan Heymann mentioned: “It’s been three years since Chugg Leisure joined forces with Frontier and a lot has modified in that point, we’ve confronted challenges and losses we by no means deliberate for, nor may ever have imagined.

“However via all of it, some issues by no means modified. We proceed to be targeted on the identical core values that Michael Gudinski and Michael Chugg constructed their companies on and the beliefs that introduced them again collectively; artists and followers, first.

“Whereas we are able to’t ever change Michael Gudinski, we transfer ahead as a collective who share his ardour and ideas and can proceed to develop the Frontier Touring enterprise to honour his legacy.”


At this time’s information follows the announcement final week that Common Music Group‘s Virgin Music Label & Artist Providers (VLMAS) division has entered into a world partnership with Mushroom, Australia’s largest unbiased label group, to assist and distribute Mushroom artists’ releases worldwide, exterior of Australia and New Zealand.Music Enterprise Worldwide



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