Who we are?

We at Softmation want you to understand what information we collect, and how we use and share it. That's why we encourage you to read our Privacy Policy. This helps you use Softmation Products in the way that's right for you.

We at Softmation want you to understand what information we collect, and how we use and share it. That's why we encourage you to read our Privacy Policy. This helps you use Softmation Products in the way that's right for you.

In the Privacy Policy, we explain how we collect, use, share, retain and transfer information. We also let you know your rights.

It's important to us that you know how to control your privacy, so we also show you where you can manage your information in the settings of the Softmation Products you use.

Read the full policy below.

What information do we collect?

The information we collect and process about you depends on how you use our products.

Here's the information we collect:

Your activity and information that you provide

On our products, you can send messages, take photos and videos, buy or sell things and much more. We call all of the things you can do on our products "activity". We collect your activity across our products and information that you provide, such as:

Content that you create, such as posts, comments or audio

Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features. Learn more about what we collect from these features, and how we use information from the camera for masks, filters, avatars and effects.

Messages you send and receive, including their content, subject to applicable law. We can't see the content of end-to-end encrypted messages unless users report them to us for review. Learn more.

Types of content you view or interact with, and how you interact with it

Apps and features you use, and what actions you take in them. I

Purchases or other transactions you make, including credit card information or crypto.

Hashtags you use

The time, frequency and duration of your activities on our products

Information with special protections

You might choose to provide information about your religious views, political views, who you're "interested in" (which could reveal your sexual orientation) or your health in your Softmation  profile fields or life events. This and other information (such as racial or ethnic origin, philosophical beliefs or trade union membership) could have special protections under the laws of your country.

Friends, followers and other connections
Information we collect about your friends, followers and other connections
We collect information about friends, followers, groups, accounts, Softmation Pages and other users and communities that you're connected to and interact with. This includes how you interact with them across our products and which ones you interact with the most.
Information we collect about contacts
We also collect your contacts' information, such as their name and email address or phone number, if you choose to upload or import it from a device, such as by syncing an address book.
Learn how to upload and delete contacts on Softmation.
Information we collect or infer about you based on others' activity
We collect information about you based on others' activity. See some examples.
We also infer things about you based on others' activity. For example:
We may suggest a friend to you through Softmation People you may know feature if you both appear on a contact list that someone uploads.
We take into account whether your friends belong to a group when we suggest you join it.

WHAT IF YOU DON'T LET US COLLECT CERTAIN INFORMATION?
Some information is required for our products to work. Other information is optional, but without it, the quality of your experience might be affected.

HOW DO WE USE YOUR INFORMATION?
We use information we collect to provide a personalised experience to you, including ads, along with the other purposes that we explain in detail below.
For some of these purposes, we use information across our products and across your devices. The information that we use for these purposes is automatically processed by our systems. But in some cases, we also use manual review to access and review your information.
To use less information that's connected to individual users, in some cases we de-identify or aggregate information. We might also anonymise it so that it no longer identifies you. We use this information in the same ways we use your information as described in this section.
Here are the ways we use your information:
To provide, personalise and improve our products
We use information we have, including any information with special protections that you choose to share, to provide and improve our products. This includes personalising features, content and recommendations, such as YOUR Softmation Feed, Stories and ads. We don't use profile fields about religious views, political views or who you're "interested in" to show you ads.

HOW WE USE LOCATION-RELATED INFORMATION
We use location-related information that you allow us to receive if you turn on the Location Services device setting. This includes things such as your GPS location and, depending on the operating system you're using, other device signals.
We also receive and use some location-related information even if location services is turned off. This includes:
IP addresses, which we use to estimate your general location. We can use IP addresses to estimate your specific location if it's necessary to protect the safety and security of you or others.
Your and others' activity on our products, such as check-ins and events
Information that you give us directly, such as if you enter your current city on your profile, or provide your address in Marketplace
We use location-related information, such as your current location, where you live, the places you like to go and the businesses and people you're near, to do the things described in the "How do we use your information?" section of the Policy, such as:
Provide, personalise and improve our products, including ads, for you and others.

See an example.

Detect suspicious activity and help keep your account secure. Learn how.
More

PROMOTING SAFETY, SECURITY AND INTERGRITY

Here are some ways that we promote safety, security and integrity. We work to:

Verify accounts and activity

Find and address violations of our terms or policies.

In some cases, the decisions we make about violations are reviewed by the Oversight Board.

They may use the information we have when they review our decisions. Learn more about how the Oversight Board processes information.

Investigate suspicious activity

Detect, prevent and combat harmful or unlawful behaviour

Identify and combat disparities and racial bias against historically

marginalised communities

Detect and prevent spam and other bad experiences

Detect when someone needs help and provide support

Detect and stop threats to our personnel and property

Maintain the integrity of our products.

Learn more about how we work to keep Softmation a safe place for everyone.