Barney the purple dinosaur is bringing the I Love You tune to an entire new era of children — whereas additionally hoping to capitalize on the nostalgia of older followers.
The toy firm Mattel introduced their plans to relaunch the Barney franchise on Monday. The announcement got here with a brand new photograph of the anthropomorphized, lilac T-rex, who has been given a makeover from a real-life big mascot right into a wide-eyed, animated character.
The relaunch kicks off with a brand-new animated sequence, set to debut globally in 2024. Focused at pre-school aged kids, this system will take viewers on “music-filled adventures centred on love, neighborhood, and encouragement.” Corus Leisure’s Nelvana, a producer and distributor of kids’s content material, will co-produce the sequence alongside Mattel.
Barney’s rebrand will lengthen past the brand new TV present. Mattel additionally introduced plans for Barney to star in movies and YouTube content material, launch music and promote child’s merchandise together with toys, books and clothes. Grownup followers, together with millennials who grew up with Barney (or at the least those who don’t discover the pleasant dinosaur cringe-worthy), will have the ability to purchase merch too, as grownup attire and equipment are presently within the works.
“Barney’s message of affection and kindness has stood the check of time,” stated Josh Silverman, Chief Franchise Officer and World Head of Shopper Merchandise at Mattel. “We’ll faucet into the nostalgia of the generations who grew up with Barney, now mother and father themselves, and introduce the enduring purple dinosaur to a brand new era of children and households world wide throughout content material, merchandise, and experiences.”
The unique Barney and Associates TV present aired on PBS from 1992 to 2010. Mattel has but to announce the place the brand new Barney TV present can be broadcast.
Barney’s revival will not be the one Mattel reboot hoping to capitalize on the nostalgia issue. The corporate lately relaunched its Monster Excessive property and the favored Masters of the Universe franchise from the Nineteen Eighties.
So, whether or not you like him or hate him, Barney nonetheless desires to be “a cheerful household.” Gained’t you say you like him too?
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