[ad_1]
#BeIconic
Cadillac prolonged its profitable streak on the twenty seventh Annual American Black Movie Pageant the place the luxurious model invited attendees to expertise the all-new LYRIQ, align their chakras at an unique Morning Mindset session led by dynamic entrepreneur/wellness maven Tai Beauchamp, gather gems from an impactful “Creating Cultural Capital” panel, and extra.
Moderated by Stacey Walker-King, Chief Model Officer of MACRO, the packed panel featured Tarshena Armstrong, Director of Range Advertising and Improvement at Common Motors, Franklin Leonard of Blacklist, Tommy Oliver of Confluential Movies (Netflix’s The Good Discover), and Liliana Lopez of Spike DDB (Cadillac’s Multicultural Company of Document).
The completed panel celebrated the intersection of creativity and innovation whereas encouraging aspiring creatives within the viewers to energy by means of seemingly insurmountable obstacles.
Partnering with MACRO was a pure selection for the culturally conscious model (and longtime ABFF sponsor) on account of their profitable collaboration on the Multicultural Advertising Academy Program.
Sooner or later between film premieres, immersive activations, and interviews, we skilled the facility and class of the all-electric LYRIQ which turned heads within the Miami Seaside streets.
For each check drive, Cadillac made a $20 donation to ABFF Basis Greenlighters–a BIPOC targeted non-profit propelling future creatives within the movie and leisure business.
Contained in the Expo Heart, attendees hit the interactive picture sales space to seize memorable moments, create Instagram content material, and categorical their individuality.
With 2023 shifting at gentle pace, it was good to decelerate and breathe at Tai Beauchamp’s inspiring Morning Mindset session that affirmed, centered, and celebrated the creativity that surrounds us.
Temper-elevating power vibrated by means of our intimate group who loved an uplifting dialog between Juanita Slappy, Head of Multicultural Advertising at Cadillac and Tai, high-energy Soca train session, and soul-soothing sound tub.
Over the previous a number of months, Tai has emerged as an influence participant within the wellness area who lately led 300 girls on a peaceable hike in Griffith Park throughout BET Award weekend in LA.
The co-founder of BROWN GIRL Jane was joined by a formidable lineup of co-hosts for the 4-hour expertise (powered by lululemon) that helped attendees reset in nature.
Total, we had an incredible time basking within the Miami glamour of ABFF powered by Cadillac’s unwavering dedication to a various viewers of creatives and thought leaders.
Take a look at our video recap beneath:
[ad_2]
Source_link