Facebook does not have a fixed rate per million views; earnings vary significantly but can range from approximately $1,000 to $10,000 for one million monetized views, depending on factors like ad performance (RPM), audience location, engagement, and content type. 

The actual earnings depend on the CPM, or cost per thousand views, which can be influenced by the time of year and advertiser demand. 

Factors that influence earnings:

Audience Location: Viewers in North America, for example, tend to generate higher earnings than those in other regions. 

Content Type: Different content types, like long-form videos versus Reels or image-text posts, have different monetization rates. 

Advertiser Demand: During peak seasons, when more advertisers are bidding, CPMs can increase. 

Engagement: High audience engagement can lead to better monetization. 

Niche: Niche content with a high commercial appeal can command higher CPMs.
Facebook's Content Monetization program allows creators to earn money from videos, Reels, photos, and text posts by integrating the platform's various monetization tools into a single, simplified interface. Creators must reside in eligible countries, adhere to Facebook's Community Standards and Partner Monetization Policies, and develop an established presence to be eligible. Earnings are performance-based, with more engaging content leading to higher potential revenue.