From the depths of Lake Tahoe has emerged the name and logo of the ECHL’s newest franchise, the Tahoe Knight Monsters.
The name and logo will be unveiled during an event at the Tahoe Blue Events Center in Stateline, Nevada, on Thursday, Nov. 30, when the team will take to the ice at the start of the 2024-25 ECHL season.
The logo depicts a teal monster towering in front of a black, snow-capped mountain, with the words “TAHOE KNIGHT MONSTERS” written in teal and gold in front of it. The tail of the monster is gold, and the outline of the entire logo is also gold. The silhouette of a mountain also appears in the negative space of “K”.
According to , the name and logo came about through input and recommendations from more than 1,000 fans in the Lake Tahoe area. ECHL website. The monster in the logo is based on tahoe tessiea creature that has long been claimed to live in Lake Tahoe.
Night monsters are unique and iconic, combining the mystique and honor of a knight with the ferocity of a lake monster to create a distinct visual identity for your team. A night monster that emits a majestic and ferocious presence. Night monsters are guardians and fight for those who cannot fight for themselves.
— ECHL.com
In addition to the primary logo, products featuring secondary logos and wordmarks were also sold at Thursday’s launch event. The wordmark has “TAHOE” written in large letters and “KNIGHT MONSTERS” written below the two stripes. Both “A” and “K” show a silhouette of a mountain.
The secondary logo, on the other hand, is a shield with a black mountain at the top and a golden monster eye inside a teal lake.
Other logos on display at the launch event included one in the shape of Lake Tahoe with a monster’s eye in the center, and another with just a monster’s head.
The Knight Monsters logo was created by Nick Matarese and his team. The Barn Creative. The team’s ownership group also includes former Heisman Trophy winner and NFL quarterback Tim Tebow.