On important holidays, businesses across the United States, from large corporations to mom-and-pop stores, display their patriotism by wrapping themselves in American flags. In fact, these companies are going all out with Old Glory, incorporating the red, white, and blue color scheme in their ads, websites, and social media platforms.
Companies do this because these holidays resonate with consumers, who show their approval in their wallets.According to a report by the National Retail Federation, Americans spend Over $9.5 billion for July 4th celebrations alone.
But at a time when our country is in more difficult times than ever before, businesses and industries have an obligation to view their commitment to America as more than just a lucrative marketing strategy to coincide with a major national holiday. American companies should play a leading role in bringing the country together year-round. And that leadership is especially important now more than ever as our nation begins to think about her 250th anniversary in 2026.
We constantly hear from business leaders concerned about the criticism of our sector and the public, and the seeming inability to engage in civil discussion and find common ground. Businesses often feel trapped, unsure of how to participate in civic life without risking their reputations.
But the evidence is clear. Employees and consumers alike value companies that promote their business through responsible citizenship.Last year, I was nonpartisan. Citizens Alliance Found “76% of consumers would be more likely to work for a company that promotes democracy.” Companies that practice civic engagement also outperformed the overall S&P 500.
Now is the time for businesses to take advantage of this opportunity, rather than run away from it. As we approach our nation’s 250th anniversary, the time is ripe for businesses to step up and activate their resources to honor our nation, commemorate our complex history of triumphs and tragedies, and encourage our people to do the same.
America and its business have a long history. Our ancestors and ancestors were the lucky people who came to this land of their own volition, and they did so to build a better life for themselves. Risk-takers and opportunity-seeking innovators opened shop, founded businesses, and began trading. More than 20 of his homes are preserved to this day in Williamsburg, Virginia alone. In fact, entrepreneurship is one of the drivers of the growth and development of our democracy, allowing it to flourish and expand for centuries.
The American business community therefore owes a debt to this country. The 250th anniversary of our independence gives us an opportunity to come together and celebrate the amazing events that took place in 1776 and changed the world forever. It’s also an ideal time to give back to the country that provided seeds, fertile land, and nutrition for American industry.
To that end, there are many concrete steps companies can take individually and collectively to lead America’s 250th anniversary celebrations. The first is through employee engagement. As the semi-annual 500th anniversary approaches, workplaces need to encourage civic dialogue and engagement throughout the year, especially at local and national events across the country to mark the anniversary. Building on the national conference of civic planners, historical museums, and other organizations held at Colonial Williamsburg earlier this year to plan for 2026, we know that there are countless opportunities for civic engagement across the country. I know that.
Second, the business community must ensure that all Americans fully understand their role in the never-ending effort to build a more perfect union. But now he only has eight states and the District of Columbia. I need Although high school civics education is year-round, 11 states have no civics requirement, and only 40% require a civics exam as a requirement for graduation. Clearly more can and must be done. Businesses are working with schools, teacher and school superintendent associations, and other relevant organizations to support the implementation of more inclusive civics curricula, ensuring that the next generation is not only successful in their professions, but also improves the health of society’s citizens. You can also make a contribution.
Third, we are proud that organizations such as the U.S. Chamber of Commerce and professional business associations and associations, one of the most powerful voices and forces in civil society, have mobilized millions of members to celebrate our nation’s 250th anniversary. We hope that you will prioritize commemorating this. This includes fundraising, community involvement, employee engagement and education, and even commercial opportunities to promote awareness.
Earlier this year, Edelman’s 23rd Annual International “Trust Barometer” survey In contrast to the widespread decline in trust in government and the media, “business is now the only institution seen as competent and ethical.” Which country has seen the biggest increase in business trust? The United States.
In short, America is good for business. And business is good for America.
Carly Fiorina is Chair of the Colonial Williamsburg Foundation Board of Directors, former presidential candidate, and former CEO of Hewlett-Packard.
More must-read commentary published by luck:
- Economic pessimists’ bet that a recession will occur in 2023 has failed. Why will it double in 2024?
- Inside the coronavirus’ long war with the body: Researchers are trying to find out if the virus can cause cancer
- The use of modern stoves could be a game-changer for Africa’s economic development and could help reduce the equivalent amount of carbon dioxide emitted by aircraft and ships around the world.
- Melinda French Gates: “It’s time to change the face of venture capital power”
The opinions expressed in Fortune.com commentary articles are solely those of the author and do not necessarily reflect the author’s opinions or beliefs. luck.